International cookware brand, GreenPan^TM, partnered with social enterprise Food & Trees for Africa (FTFA) to donate a tree for every item sold in South-Africa during the month of August 2010 to be planted through the Trees for All programme.

The first 20 trees were planted at Vuyani Primary School in Gugulethu, Western Cape, late last year. Since then, schools in KwaZulu Natal and in the Western Cape that had applied to FTFA,  have received GreenPan trees.  The tree plantings are a good opportunity to allow school communities to experience planting and caring for trees and to learn of all the many benefits they bring as an essential component for a healthy life and a healthy planet. In time, these trees will also provide shade for the learners to sit under during breaks.

To end off the planting of the trees with a flourish, GreenPan staff will attend the last of their tree planting events in Soweto, at Mangwele Primary School.

Mangwele Primary School has 344 learners and ten educators. They run a feeding scheme for their orphaned and vulnerable children and  requested the trees so that pupils could enhance their environmental knowledge, become aware of climate change and learn about climate change solutions.

"Mangwele Primary School would like to take this new knowledge of greening out into the community to foster a sense of pride in the environment," said Mr A Magau, the Principal. "We are very excited to have the GreenPan staff here to plant the trees with the learners, as this will unite and build their future partnerships in developing the school "

2011 has already been a busy year for GreenPan^TM as they were featured at the International Home + Housewares Show in Chicago, IL. in March. GreenPan^TM featured the newest additions to their family as new range Barcelona entered the scene, additions to the San Francisco Range premiered, and Cast Iron, Essentials and Electrics were launched in the United States. In addition to the GreenPan^TM expansion, there were numerous logos on the booth, not just GreenPan^TM. The head logo belonged to The Cookware Company, a merging partnership between GreenPan^TM and Anotech International, a powerhouse in cookware manufacturing and GreenPan's manufacturing partner. Both companies will now operate as one unified entity, hence The Cookware Company. Underneath The Cookware Company logo was fittingly GreenPan^TM, followed by new comer, Green+Life. Green+Life is a series of cookware ranges also coated with the famous Thermolon^TM, available in a variety of different colors and styles. Featured underneath Green+Life was surprise logo belonging to MasterChef. The Cookware Company will now supply MasterChef with professional grade cookware to be used on the show and available in store. Needless to say, 2011 will be a busy year for The Cookware Company, GreenPan^TM and all involved!

During February 2011, GreenPan^TM ventured to Frankfurt, Germany for their annual Ambiente fair.

With the booth 2 stories high, GreenPan^TM showcased both their classic lines of cookware and launched their newest products! The Cast Iron, Electrics and Essentials lines all debuted at this 5 day extravaganza, impressing buyers and media alike! Cooking demonstrations were held daily to prove the amazing non-stick qualities Thermolon provides and cooking qualities of each GreenPan product.

The fair was a success! GreenPan^TM is already looking forward to returning to Ambiente next year!

GreenPan^TM is proud to pioneer one again! After launching the very first PTFE and PFOA free non-stick cookware, GreenPan^TM is excited to launch the first non-stick cast iron cookware in the world!
For generations, people have enjoyed using cast iron cookware to make stews, grill steaks, slow cook, etc. These traditional pieces are now combined with GreenPans^TM core principles and non-stick properties. GreenPans^TM Thermolon^TM intensive coating does not contain PTFE or PFOA and no cadmium or lead is used in the production. In addition, all items are made of 100% recycled post-consumer cast iron in the USA. Williams-Sonoma is now carrying the Cast Iron Grill pan with Dome Lid, now online available at www.williams-sonoma.com.

On 5th January 2011, GreenPan^TM organized in cooperation with its local distributor Esse a cooking event for the Turkish press and media. All major journalists were invited to experience cooking with GreenPan^TM. Turkish musician, celebrity and chef Ayhan Sicimoglu showed the press how to prepare some signature dishes while using GreenPan products. ‘We are very happy to cooperate with Esse, Turkey's leading kitchenware distributor and retailer, to build the GreenPan^TM brand and to introduce the first healthy and eco-friendly cookware to the Turkish consumer ', said GreenPan^TM CEO Wim De Veirman.

Cape Town October 2010
Creative Housewares, a leading manufacturer and distributor of appliances and housewares, has launched the international cookware brand GreenPan in South Africa. The time has now come to elevate the awareness of the brand in South Africa, and to escalate the eco-friendly creed of the GreenPan.

To this aim, GreenPan has partnered with social enterprise Food & Trees for Africa (FTFA) and donated a tree for every item sold during the month of August.

The first trees will be planted at Vuyani Primary School in Gugulethu, Western Cape, This school is in an area where drug abuse, teenage pregnancy, violence and alcoholism are rife. For people living in poverty, everyday challenges can seem overwhelming. Crowding, noise, and danger can all contribute to chronic mental fatigue - leaving people less able to cope with major life issues. It's a common problem for many people living in low-income urban areas, but there is hope.

There is a lively sense of community in Gugulethu, and this is evident at the school. Parents are very involved in the school looking after it over weekends and often volunteering when called to assist. The school has a well kept garden and takes pride in making sure the school is aesthetically pleasing. The school has 761 learners of which 20 are orphaned. Said the Principal Mr Mahlubi Ngqukuvana " We are very excited to be blessed with trees from GreenPan that will not only bless the school by making it a greener prettier place, but will provide many benefits for the community and the country." 

Belgium July 8th  2010 During the summer, many youth attend summer camp. At these summer camps, large groups of young hungry enthusiasts must be fed.

GreenPan decided to donate hundreds of fry pans, which were originally used at fairs, photo shoots and demonstrations, to these summer camps. In this way, useful fry pans receive a second life. The donation became a huge success.

The action was presented on Studio Brussel, one of the biggest radio stations in Belgium. In no time, all giveaways were on their way to serve at summer camp.

On June 8th 2010, Shiwa Corporation Ltd, a distributor of GreenPan in Thailand, organized a new program, The “Buy 1 get 1 Tree” event, at the Bankampu Tropical Gallery in Bangkok. The “Buy 1 get 1 Tree” event was a major success and became one of the biggest GreenPan PR events in Thailand.
 
The event was covered by all leading TV and written Press. Famous Thai celebrities like ‘Nui Sujira Arunpipat’ and ‘Pond-Chaiyapon Leepapan’ were invited to endorse the GreenPan Rio range with some cooking demonstrations.  All Thai can join the ‘Buy 1 get 1 Tree’ program and help contribute to a better environment. Basically, when you buy a GreenPan product, in exchange you receive a small tree for free which you can plant at home or at the office. As our brand keeps growing, the trees do too.

GreenPan is now available in all leading department stores and retailers in Thailand including Central, Siam Paragon, The Mall, Robinson and many others.

More Good design news! In December, 2009, the GreenPan Dubai Range was also awarded the Good Design Award 2009. The awarded designs were displayed at The Chicago Athenaeum: Museum of Architecture and Design.

Founded by architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr. in Chicago in 1950, GOOD DESIGN is recognized internationally upon the world's most prominent designers and manufacturers for its new, visionary, innovative product concepts, its inventions, and its originality. Additionally, Good DESIGN is known for and for stretching the envelope beyond ordinary product and consumer design.

In addition to the Design Plus and Good Design Award, the Dubai range also received an honourable mention at the Dutch Design Award...

GreenPan has  been available for several months in Indonesia, the officially press launch took place in Decanter Jakarta wine house in October 2009. The official press launch was attended by Indonesian press, local celebrities and various retail buyers. GreenPan is officially distributed by Indonesia’s leading household group, Pt Multifortuna Sinardelta. “Environmentally friendly products are becoming increasingly important today and consumers more conscious about healthy living and eating. PT Multifortuna Sinardelta is proud to be the partner of GreenPan in Indonesia. Now, consumers can have a choice of quality products to pick from.” said Lisa Atmadiredja, President Director, PT Multifortuna Sinardelta. Multifortuna is currently carrying the Kyoto, Rio and Nairobi range and is present in all leading retailers across Indonesia such as Sogo, Metro, Perennials, Grand Lucky, etc. ‘Adding Indonesia to our export list enables us to strengthen our position in South East Asia  and we look forward to working closely with Multifortuna to introduce GreenPan to the doorstep of every household’, said Wim De Veirman, CEO of GreenPan

After the success of ‘Endurance’, ‘Resilience’ and ‘Expert’ coatings; GreenPan™ is launching the newest generation of coatings from Thermolon™.  The Rocks coating is rated as one of the most abrasion resistant coatings in the world*.  It has a dark grey look and is used for the first time on the new food service and professional ranges – the ‘Copenhagen’ and ‘Rotterdam’. Later, it will also be launched on the newest household range – ‘San Francisco’.

*According to independent test results.

E. Merckx, A. Tchmil, A.Tafi, A. Ballan, T. Boonen - former heroes of previous editions of the famous Belgian cycling tour: the Tour of Flanders.
The ‘Koppenberg’, ‘Patersberg’, ‘Bosberg’, ‘Muur van Geraardsbergen’, ‘Ode Kwaremont’ are only 5 hills (of the in total 16 hills), each with an average climbing percentage of about 11%.
The 2009 edition was announced as a “special 93rd edition”.

Among the many famous and world known participants - like Hincapie George, Thor Hushovd, Sébastien Chavanel, Filippe Pozzato and Tom Boonen – there was another remarkable participant with the publicity vehicles: the GreenPan publicity car.

On Sunday April 5th 2009 in the early morning, we got our license. At 09.00am we started the race and had a magnificent and enjoyable experience. The whole day we drove around 25 to 30 minutes before the cyclists. Our publicity car was completely ‘stickered’ with the GreenPan logo and colours. We were seen by around 700.000 spectators during the day.

By the way: Stijn Devolder (Quick Step team) for the 2nd time in a row won the 93rd Tour de Flanders, edition 2009.

GreenPan was launched officially during a press event on 24th March 2009 in Bangkok, Thailand.

The press event was covered by all leading TV and written press. Among the attendees were Thai celebrities such as actor Sarawutt Navaseangaroon and pop singer Jennifer Ann Politanont, as well as former Bangkok governor Dr. Pichit Rattakul.

Delicious Thai snacks were prepared by our GreenPan chef and everyone had the opportunity to experience cooking with GreenPan.

GreenPan is currently available in all leading department stores and retailers including Central, Siam Paragon and Isetan.

Katrin BJ, the leading household goods distributor in Malaysia and Singapore, has been appointed by GreenPan as its exclusive distribution partner for Malaysia, Singapore and Brunei.

Furthermore, GreenPan also partners with the Asian Food Channel - the only regional food channel in Asia - as its prime marketing and advertising partner. The Managing Director of Katrin BJ said,”We see the partnership between us, AFC and GreenPan as a new way of reaching out and bringing this great cookware to our targeted consumers”.

In March 2009, GreenPan was officially launched during a press event in the Bangsar Shopping Village, in Kuala Lumpur. Katrin BJ has launched several ranges which include fry pans, woks, casseroles, grill pans and skillets, everything you need to make your kitchen complete.

GreenPan is now available in all leading retailers such as House of Presentation, Kitchen Shop, Parkson, Isetan, Sogo, Jusco, Metro and other selected retailers.

In February 2009, GreenPan was officially launched into retail in Singapore, together with Asian Food Channel and Katrin BJ. On 20th March 2009, the official press launch took place at Asian Food Channel’s in-house studio kitchen.

GreenPan offers a number of selected ranges in different materials, which are indispensable in the kitchen. GreenPan is now available in all leading department stores such as Takashimaya, Robinsons, Tangs and Isetan, as well as other selected retailers.

AFC Managing Director Hian Goh said,”Launching GreenPan on AFC has been an amazing success when we introduced it exclusively to our viewers for sale through our website in July last year.

Therefore we are pleased to be the exclusive TV advertiser for this pan now that it’s available for sale at our retail customer’s shops”. Whether you want to wok, make a stew or sear the perfect steak, now everything is possible with GreenPan’s wide assortment of products.

In February, 2009, our GreenPan Dubai range was given the Design Plus Award 2009 for its outstanding and particularly innovative design. The Dubai range, designed by Jan Hoekstra, combines stylish design with functionality, fully endorsing the core values of GreenPan. 

The Design Plus award is presented by a distinguished jury in conjunction with the Ambiente international consumer goods trade fair in Frankfurt. This exemplary and trend-setting award is given for a product that exhibits excellent product design.